Waterfall, 2012 – by Felipe Sztutman

The work Waterfall, which extended from the Viaduto do Chá to the Vale do Anhangabaú, had the intention of rethinking the space and its history, symbolically recreating the memory of the Córrego das Almas that passed through the region. An analogy to the rapid and shocking flow, which never stops, as the volume of information and people that circulates through the city and often transcends the physical environment becoming metaphorical. The work could be perceived during the day, but it reached its maximum impact during the night, creating a spatial and virtual narrative.

Felipe Sztutman (São Paulo, 1986)

Graduated in design by FAU USP, in 2007 executes his first works in video. Joins BijaRi studio and develops works as a VJ.

This experience allows him to add visual programming knowledge to real-time video manipulation and make way for live cinema. In 2009, opens the Lab-Office New York Visualista, where he develops commercial works and researches with Rodrigo Bellotto and Gian Spina.

Postcard SP, 2012 – by Goma Collective

The pichação of São Paulo is unique both for its complexity of organization and for its aesthetic execution. The objective of the work was to highlight the evolution of this aesthetic and its consequent contextual adaptation, through the creation of new “brands” and “labels”, of different styles and eras. The issue was not to create value judgments, but to approach and give density to the study of something so Paulistan, bringing the ordinary citizen closer to this urban manifestation. The support chosen for the creation was the red neon, which lit the facade of the CCBB and invited the public to occupy the streets of the center, including at the night time.

Goma Collective (São Paulo)

The Goma Workshop Collaborative Platform was a collective of architects and associated artists who, since 2010, worked with interdisciplinary fronts and was recognized by the diverse performance range, mainly for the bias of a critical and artistic look. Since its origin, it has been practice and experimentation, including the construction of the workspace itself that helped to guide the project process: idealization of scenography, objects, artistic interventions and architecture. Besides architects, were a part of the network of collaborators and partners, photographers, musicians, designers, educators, among others.

Cryptometric geodesic temple, 2012 – by Doma

An installation that evokes the absurd and the symbolic as a geometric entity. Proposed an ironic and thoughtful look at religion and the current historical moment, using the principles of analog and visual technology to construct a large structure of geometric format. The structure was constructed in such a way that during the day it reflected or caused a refraction of the natural light and, at night, illuminated, it allowed the interaction with the public, transforming it into an observatory of the region of the Vale do Anhangabaú. Resin dolls or mannequins were fixed on the stairs that gave access to the work, encouraging the flow of people.

Doma (Buenos Aires, Argentina)

Doma is a collective of artists from Buenos Aires, Argentina, who emerged on the urban art scene in 1998. They studied image, sound, illustration and graphic design at the University of Buenos Aires and today they divide their activities between different artistic projects, working in different formats and media. Doma has developed many projects within the audiovisual universe; in more than a decade, they have created a style recognized by their critical and at the same time ironic view of reality.

Identity, 2012 – by Urbanscreen

The work that Urbanscreen produced for the facade of the São Paulo City Hall considered the building as an active object. The idea was to show how the building was inserted in the context of a city as powerful and overwhelming as São Paulo, reflecting the mutation of its population through images produced, representing the various faces of the people that circulate around the city center. All the positive energy and beauty lived and expressed daily by millions of people was illustrated through this projection on the facade of the iconic building designed by the architect Marcello Piacentini. The building as a static object, fixed like a rock in the sea, rises as daily life floats around it like waves. The goal of the work was to unveil and show the energy, usually invisible, relating the architecture to the demographic flow of the crowd that, when moving slowly, reorganized the facade, causing an intense vibration to emerge on the identity diversity of a megalomaniac metropolis.

Urbanscreen (Bremen, Germany)

Urbanscreen is an artistic and creative collective from Bremen, Germany. Formed by professionals from different backgrounds, among architects, musicians, video artists and technical specialists, the group stands out for investigating how the digital overlaps the material world, and vice versa. The possibilities of integration are the motivation of the work of the collective, which is said to be fascinated by the tremendous technological potential and its impact on the transmedia artistic expressions.

Connections, 2012 – by ZoomB

For math, all empty sets are equal and so it is possible to speak of a single set with no elements. The zero represents the emptiness, which is the constituent of infinity. The emptiness of the micro and macro are the same. The center of São Paulo, in particular, is full of these contrasts. The work Connections created a propitious environment to this observation. Sounds of the extremes of the spectra were related to simple geometric elements, in the creation of a full and empty space at the same time. The mere fact that people walk down Rua da Quitanda has already provided the necessary subsidy for the existence of the installation. Without the flow of people, the work would be a heap of empty technology. Work and public merged into this ephemeral architecture and, at the same time, perceptible.

ZoomB (São Paulo)

With a multidisciplinary team of VJs, architects, programmers, engineers, visual artists and musicians, ZoomB proposes audiovisual solutions for a world in permanent revolution. It develops projects in which the fusion of technologies draws new experiences and breaks barriers between art and technique, expression and information, product and process, game and construction.